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Basecamp

1053 E Whitaker Mill Road, #115
Raleigh, NC 27604
919-404-9322

Web Accessibility

It's The Perfect Time to Consider Your Website Accessibility

Through our web accessibility services, we help with your website’s compliance vis-a-vis the Americans with Disabilities Act (ADA) & the Web Content Accessibility Guidelines (WCAG).

Our Process

Our process follows best-practices for preparation, copying your site and all its assets (images, databases, etc.) to our servers and testing before launching. Once fully moved, you’ll have a dedicated account manager who knows you, your website, and your business. We’re just an email or call away to help with any of your requests, concerns, or issues.

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Step 1: Testing

We partner with a 3rd party Accessibility company to conduct an exhaustive review and testing of your site to determine its current level of compliance with ADA requirements and WCAG 2.0/2.1 standards.

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Step 2: Implementation

Once we have a clear picture of the fixes required to make your site accessible, our team of technical experts and developers addressing all issues in order of priority.

Optimize Your Site UX

By providing an excellent user experience to disabled people, you’re elevating the user experience for everyone else, too. Whether someone is using a mobile device, experiencing a slow internet connection, or just appreciates an clean, easy-to-navigate website, non-disabled users directly benefit from accessible design elements and features.

Increase Your Reach

Complying with web accessibility standards isn’t just legal precaution; it’s a smart business move. About 20% of people in the U.S. live with a visual, hearing, cognitive, physical, and/or reading disability — that’s nearly 57 million potential customers. Making your site accessible keeps these users on your site longer and removes obstacles in their journey to becoming a customer. friction points in your conversion funnel.

Avoid ADA Lawsuits

Web accessibility lawsuits are on the rise — the time to act is now. Taking proactive steps today to ensure your site meets ADA compliance requirements and WCAG 2.1 standards can help prevent costly legal cases down the road.

Optimal SEO Lift

Accessible websites offer enhanced user experiences and loading speeds, both major factors in search engine rankings. Additionally, many accessible features, such as metadata and schema markup, make it easier for search engines to crawl and index your site more accurately.

Accessibility FAQ's

The ADA does not elaborate on compliance standards for web accessibility, but that doesn’t mean that it can be ignored. Title III of the ADA “prohibits discrimination on the basis of disability in the activities of places of public accommodations,” which includes websites. Ignoring accessibility measures can lead to lawsuits, but optimizing your website to the standards of the Web Content Accessibility Guidelines, or WCAG, can provide protection from such litigation.
WCAG creates universal web accessibility standards since the ADA doesn’t provide those guidelines. The current version of the guidelines, WCAG 2.1, breaks the concept of accessibility down into four principles — your website should be perceivable, operable, understandable, and robust.

Not only are accessible websites generally faster and easier to use, but many of the other elements of web accessibility are useful from an SEO standpoint.

  • Descriptive page titles and meta descriptions benefit both users of screen readers as well as search engine users.
  • Structural elements like header tags and schema markup make content easier to understand for users and search engines alike.
  • Link anchor text not only helps users understand what they are clicking on, but also provides search engine crawlers with valuable linking information.
  • Transcriptions of video, audio, and podcasts are useful for those with hearing disabilities, and also provide Google with additional information to consider while indexing.
  • Sitemaps help both users navigate your site as well as allow for search engine crawlers to index your site more efficiently.
Web accessibility lawsuits are most common in industries with products and services that are used by people on a daily basis. This includes food service, retail, financial services, as well as hospitality, travel, and entertainment companies.

Questions?

We’re happy to hop on a call and answer any questions you have about our accessibility services.