The Backlinking portion of our SEO audit is structured to assess the quality of the external backlinks pointing to your site. This began as a major factor in Google’s ranking algorithm and remains one to this day. The quality (based on a domain’s authority score, known as “DA”), of links pointing to your website and the ratio of links to/from websites to yours is very important. We evaluate the health of your link profile, paying close attention to EAT (expertise, authority, and trustworthiness) of websites linking to yours. The more high-quality links that you gain, the better your site can rank. We also look at low EAT links (aka spammy/toxic) links that can negatively impact your rankings. 

What's Analyzed: